The Android ecosystem is huge and has a huge expression all over the world. However, we always hear about the exchange movements from Android to the iPhone with greater expressiveness than the other way around and, more than that, the subsequent permanence in Apple’s system.
One article A recent report by Counterpoint Research reveals that Android users who migrated to iOS helped Apple increase its smartphone market share in the United States, even with the contraction of the general market in the first months of the year. now a new report from Consumer Intelligence Research Partners (CIRP) reinforces this idea and reveals the importance of this migration in the last decade for Apple.
Apple continues to win loyal users
Transitioning between mobile operating systems is often seen as a challenge for smartphone owners, leading to strong loyalty to the current operating system. However, in the past two years, there has been a noticeable increase in the proportion of new iPhone users who previously used Android devices.
CIRP analyzed iPhone purchase data over the past nine years, taking into account the smartphones that iPhone buyers owned shortly before purchasing their new iPhone. They concluded that, from March 2022 to March 2023, 15% of individuals who purchased an iPhone indicated that they had switched from an Android phone, while 83% stated that they remained loyal to the iPhone.
However, the frequency of changing Android has decreased over the past nine years. During the 12 months to March 2016, the rate of iPhone buyers who came from the Android universe peaked at 21%. This rate steadily decreased to 10% in March 2020.
Since then, there has been a gradual increase, reaching the current value of 15%. The rate of iPhone users consistently buying new iPhones has also steadily increased, which speaks volumes for the loyalty of Apple users.
Contrary to what happened 10 years ago, today alternatives to Android and iOS are practically non-existent. Huawei is not included in this study, which is related to the USA, contrary to what could happen in Europe, since its HarmonyOS is the choice of some users.
Source: Pplware by pplware.sapo.pt.
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