But what exactly makes Apple’s new device so revolutionary?
23 million pixels: Vision Pro goes beyond the limits of classic displays and monitors
Apple Pro gives users a three-dimensional user interface that pushes the boundaries of displays as we know them. Apple explained:
Powered by visionOS, the world’s first spatial operating system, Apple Vision Pro enables users to interact with digital content in a way that makes it appear as if the content is physically in space with them.
Users can intuitively control interactions with their eyes, hands and voice. The experiences should take place in real time before the eyes of the user and are extremely high-resolution with 23 million pixels. Tim Cook says:
Just as the Mac introduced personal computing and the iPhone introduced mobile computing, the Apple Vision Pro introduced spatial computing. Building on decades of Apple innovation, the Vision Pro is years ahead of and unlike anything created before — with a revolutionary new input system and thousands of groundbreaking innovations. It enables incredible experiences for our users and exciting new possibilities for our developers.
With Vision Pro, Apple wants to fundamentally change the way users perceive and use their apps and services. The workspaces of digital services can also be expanded with the device, so that new types of multitasking can be explored.
Prof. Dr. Philip Rauschnabel, Professor of Digital Marketing and Media Innovation at the University of the Federal Armed Forces in Munich, explains to us:
The basic idea of this headset is that classic monitors will eventually become superfluous. This means that content is anchored in the physical environment rather than on a monitor. This means that I can practically ‘place’ a browser window or programs anywhere in my office (or anywhere else); Fun fact: As early as 2020, I showed in a published study that this is a core use case of AR, to which both German and American consumers reacted very positively. So the device is not fundamentally different from other glasses ‘in principle’, but in terms of implementation: stronger user focus, larger ecosystem in the medium term, significantly better technologies, a significantly stronger brand that can achieve critical mass.
Personal cinema for over 3,000 euros
According to Apple, the Vision Pro can also transform any location into a cinema hall. In addition, Apple Immersive Video offers high-resolution 180-degree recordings with 3D audio. In addition, users can immersively immerse themselves in various landscapes and use a controller (Digital Crown) to set how much they want to immerse themselves in the world.
The users can also access FaceTime in the spatial context and appear as a persona in the room. In addition, 3D audio ensures that the sound comes from where the participants are positioned and speaking. And even taking photos and videos in 3D is possible.
To access all of these options, however, those interested must be willing to pay $3,499.
Apple Vision Pro starts at $3499 next year pic.twitter.com/9m9vGLjtM9— Marques Brownlee (@MKBHD) June 5, 2023
The device will be available in the USA from next spring. Availability in other countries is to be added over the course of the year.
New operating system, new input practices and visible eyes thanks to EyeSight
With visionOS, Apple is launching a completely new operating system for Vision Pro. This is based on developments from macOS, iOS and iPadOS and is intended to meet the “requirements of spatial computing with low latency times”. The way in which users interact with apps and services is also changing. You can scroll with your fingers, dictate with your voice and change surface areas with your eyes in three-dimensional space, which even reacts to light and shadow.
In addition, the innovation EyeSight offers an important distinction to other AR/VR glasses. Because thanks to the feature, users can continue to interact with people in the room, their eyes are shown through the transparent glasses when other people are nearby. On a technical basis, Apple uses Apple Vision Pro Micro-OLED technology as well as its own Apple chips and an advanced 3D audio system.
With regard to data protection, Apple states:
User data for Optic ID is fully encrypted and not accessible to apps. They never leave the device and are therefore not stored on Apple servers. Where users look while using Apple Vision Pro remains confidential and eye tracking information is not shared with Apple, third-party apps or websites.
Optic ID is the new identification method that can be accessed and used securely via the user’s iris. That is also reminiscent Minority Reportbut will soon be an option for everyone to redefine their own computing boundaries.
Apple loses sales and is still satisfied:
iPhone sales are up
Source: OnlineMarketing.de by onlinemarketing.de.
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