Apple uses data from Shazam to predict trends in popular music

In 2017, Apple purchased Shazam – a service for automatic music recognition – and then integrated it with iOS. It turns out that the company uses the data collected by this service to predict trends in popular music.

It has been known for a long time that the data from Shazam can be used to predict musical trends. In 2014, one of the company’s representatives even boasted that, based on users’ searches, they were able to predict with a month in advance which new songs will be on the charts. Now, however, Apple has made it clear for the first time that it has used data from Shazam in this way. Moreover, the company decided to share some of its discoveries with users by creating a new special playlist in the Apple Music service.

Selected by Shazam 2021“is a playlist presenting fifty less known artists from all over the world who, according to data collected by Shazam, have the best chance of breaking out in 2021. Most of them are young musicians who have released their debut albums or singles in the last several months.

Source: 9to5Mac


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