Undoubtedly the reinforcements on Apple TV + do not stop and in this case the Deadline medium echoes the arrival of the Cupertino company JP Richards, a longtime and experienced executive at the well-known Warner Bros.
As you can read in 9To5Mac Richards’ arrival at Apple’s streaming service will not be to occupy a simple position, the executive will be the in charge of leading the film strategy and marketing team for this video on demand service from the Cupertino company.
During the time it was on the Warner Bross team that was about 6 years, Richards was tasked with overseeing some of the major movie marketing campaigns going through various positions at the company including Executive Vice President of Global Digital Marketing, Executive Vice President of Worldwide Marketing, Head of Digital Strategy and finally Co-Director of Worldwide Marketing. Among its digital campaigns we find: They Shall Not Grow Old, The Lego Movies, The Conjuring Series, Creed and Creed 2, Wonder Woman, Aquaman, Joker, A Star is Born, IT Chapter 1 and 2, among many others.
In his time before Warner Bros, Richards’ resume is also spectacular as the senior vice president of digital marketing at Universal. There he was in charge of the marketing campaigns for the franchises: The Bourne Identity, Fast and Furious and Despicable Me, among other films. Of course The long experience of this executive in the sector may be key in the coming years of Apple’s service.
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