Apple: transparency of app tracking also in China

Chinese tech giants believed Apple wouldn’t dare block popular apps like TikTok and QQ, but app tracking transparency apparently will remain active also in China.

Apple allows developers to anonymously track users using a system known as Apple’s Identifier For Advertisers (IDFA). This allows advertisers to track when a user sees an ad for their product within an app and subsequently visits their website. However, the company recently decided to go further and allow customers to choose whether or not to be tracked.

With what is called “App Tracking Transparency“, Developers must obtain user authorization to access the IDFA system. Since it was introduced, only 4% of Americans decide to allow tracking, and the global membership rate is only 12%.

The Chinese tech giants, on the other hand, were hoping to avoid all this by switching instead to CAID, which is the Chinese advertising ID. Apple’s rules obviously explicitly prohibit this type of workaround. However, the big Chinese developers were betting that Apple was afraid to ban popular apps that could have limited iPhone sales in China.

However, Apple has effectively imposed a ban on using CAID, preventing the use of this alternative solution to app tracking in China. Apple then later blocked updates for several Chinese apps that were using CAID. In this way, even the Chinese giants will necessarily have to use the App Tracking Transparency.

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Source: iPhone Italia by www.iphoneitalia.com.

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