According to anonymous sources they spoke with The Information, Apple is considering launching a new subscription service that would focus on podcasts.
Apple has long since introduced the Podcast app, but to date the Cupertino-based company hasn’t attempted to profit from it. By creating a podcasting service For a fee, Apple could potentially lure podcast creators with the promise of more revenue, taking them away from other competing platforms like Spotify and Amazon. The latter recently acquired the Wondery podcast platform.
Over the past couple of years, the podcast market has grown dramatically and Spotify has acquired several big names in the industry, spending over $ 800 million to buy podcast companies like Gimlet Media and The Ringer, as well as acquiring the rights to popular podcasts. as “The Joe Rogan Experience”. In the future, many more podcasts may be platform-specific and may also be available by subscription, a bit like with video streaming platforms, such as Apple TV + and Netflix.
Apple plans to purchase original content and will also create audio spin-offs of existing movies and shows on Apple TV +. In addition, in the fall, Apple took over Jake Shapiro, veteran radio executive, to lead a team that will work with podcast creators. At the moment we don’t know yet when Apple could launch this service, but it could also be offered in the Apple One bundle.
Source: iPhone Italia by www.iphoneitalia.com.
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