Yesterday, the American television channel CBS announced that Apple will “More statement”… New Mac or AirPods – many thought, but later it was announced that it would NOT be a new device. Some new service? Updating App Store Rules? Official launch of a new renovation program? No, everything turned out to be much simpler. Apple launches new projects to combat racism. It seems that this is not exactly what everyone was waiting for, and it is not clear how this announcement differs from a regular press release.
What Apple showed
Apple first announced its Racial Equality and Justice Initiative (REJI) back in June last year in response to protests over the assassinations of Breonna Taylor, George Floyd and others. Then the company announced that it was investing $ 100 million in the program, and has now revealed exactly how it is going to spend this money.
Taken together, Apple’s commitment to REJI aims to empower communities of color across the country and create a new generation of professionals.
Propel Center, is designed to support the next generation of professionals by offering innovative study programs, faculty support, career opportunities, and fellowship programs. The Propel Center will offer a wide range of educational programs, including artificial intelligence and machine learning, agricultural technology, sociology, entertainment arts, application development, augmented reality, design and art, and entrepreneurship.
Apple also selected the Detroit center for its first US developer academy. Detroit has an active community of black entrepreneurs and developers with over 50,000 businesses, according to the company. The academy is designed to empower young black entrepreneurs and programmers by helping them develop the skills they need to work in the fast-growing iOS app economy.
On the one hand, Apple’s initiative is really interesting and probably useful. But on the other – was it really presented to us as a “big announcement”? This is not a new iPhone, not even a new service like Apple TV +, this is an event that concerns only specific people. Perhaps this is how Apple wanted to attract as much attention to its initiative as possible – well, they did it. But no announcementsdirectly related to the company or its services, we did not see, it is not surprising that many in our chat straight bombs.
In truth, I was expecting some innovations in the App Store, since Apple recently removed the Parler app, where, according to unofficial information, Donald’s supporters communicated with the aim of organizing riots in the United States. Or a new censorship system that would avoid such situations. Instead, Apple made an announcement that lasts for one press release at most. But this is 2021, you can expect anything from Apple.
Source: AppleInsider.ru — крупнейший сайт о iPhone, iPad, Mac в России by appleinsider.ru.
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