Apple Music’s second largest music streaming service, Spotify dominates

According to an analysis by MIDIA Research, the number of people paying for music streaming services grew by 26.4% during the year leading up to the second quarter of 2021.

Spotify still dominates the market with a share of 31%. Apple Music is second with a market share of 15%. Spotify was also the service that received the most new subscribers during the period Q2 2020 – Q2 2021, so the management is still unthreatened.

Google’s alternative, YouTube Music, which replaced Google Play Music, has 8% of the pie. According to the report, YouTube Music should have been a success for Google as the service performed better than its predecessor.

YouTube Music is said to be particularly popular among generation Z (people born between the late 90’s and early 10’s), who grew up with YouTube as a music source.


Source: Swedroid by swedroid.se.

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