According to an analysis by MIDIA Research, the number of people paying for music streaming services grew by 26.4% during the year leading up to the second quarter of 2021.
Google’s alternative, YouTube Music, which replaced Google Play Music, has 8% of the pie. According to the report, YouTube Music should have been a success for Google as the service performed better than its predecessor.
YouTube Music is said to be particularly popular among generation Z (people born between the late 90’s and early 10’s), who grew up with YouTube as a music source.
Source: Swedroid by swedroid.se.
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