For some time now, there have been reports on the web about Apple’s plans to develop its advertising network. According to information obtained by Mark Gurman from Bloomberg, the company is considering introducing ads in subsequent applications.
As reported by Gurman, Apple has ambitions to increase at least three times its revenues from the advertising network, currently amounting to four billion dollars a year. The way to achieve this goal is to introduce advertisements in subsequent applications. At the moment, Apple is displaying ads in the App Store and the Apple News and Stock applications. According to Gurman, the company is already testing ads in search results in the Maps application, and may also introduce them in the Books and Podcasts application. He also predicts that Apple will want to increase its advertising revenue from Apple TV +, which currently boils down to a share of the advertising revenue displayed during the MLB baseball broadcast on this service.
Apple recently officially confirmed its intention to increase the number of ads in the App Store. The company has also started looking for a DSP (Demand-Side Platform) specialist to support advertisers’ ad purchases, who would lead a team working on developing a privacy-friendly ad network.
Source: Wiadomości z MyApple.pl by myapple.pl.
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