With a budget of $ 100 million, Apple wants to fight inequality by creating a global innovation center for HBCUs, as well as an academy to learn code in Detroit.
While CES 2021 is in full swing and has already reserved a few surprises for us, Apple’s announcement on January 13 has surprised many. The announcement of the American giant did not concern a new smartphone, as some may have thought, but a further step towards a better and fairer society. Apple has announced that it wants to make its desire to fight systemic racism a reality by creating the Initiatives forIT’SRacial Equality and Justice (REJI), which will notably fund an education center and a new developer academy based in Detroit. A budget of $ 100 million is allocated for this project. This move by Apple follows events that rocked the world last year, including the death of George Floyd and many others, which revealed a deep need for change when it comes to systemic racism. and the lack of opportunities given to people of color.
One of Apple’s contributions concerns the Propel Center project, which they are funding to the tune of $ 25 million, in collaboration with the Southern Company. The Propel Center will be a center of innovation and development for historically black universities and colleges (HBCUs). It will be located on the University of Atlanta campus. An Apple Developer Academy development school will also be open to students from Detroit who want to learn code and experience the world of new technologies.
With these projects, Apple wishes to be part of an approach that aims to build a more just world for all. Apple CEO Tim Cook is very proud to announce this project because he believes it is everyone’s responsibility to build “A fairer and more equitable world”. In this sense, he affirms that this initiative “ helps train the next generation of diverse leaders ”.
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