Apple is seriously considering launching a subscription podcast service

Apple Podcasts, de Apple

The lockdown in March allowed many users to adapt to the new technologies and discover new forms of entertainment. One of the main discoveries for some people was los podcasts. This way of entertaining, disseminating, learning and talking based on audio or video episodes is one of the biggest successes in recent times. In fact, Spotify improved integration with them to encourage the use of the platform as a listener for podcasts. However, Apple could come up with a new subscription podcast service, that would allow large platforms to compete, including Spotify.

Will Apple’s subscription podcast service arrive?

It is an idea that has been heard for several years. However, rumors and leaks do not give a clear idea of ​​Apple’s objective. The latest reports published by Bloomberg they assure that Apple is working on a podcast subscription service, added to its wide range of services. In fact, there are many ways to add this service to the existing ones. Although the logical thing would be to add it to Apple Music, there are aspects that ensure that it will be included in Apple TV + or there are even others that predict a new service that we could call Apple Podcasts, such as the app that is already available on iOS and iPadOS.

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Apple Music and Podcast to hit the Microsoft Store later this year

Talks between Apple and production companies about the new subscription offering are ongoing, although it is unclear when, or if, Apple will launch the new service. […] They note that Apple ponders many service ideas and doesn’t always proceed with them.

The service would allow users create your own podcasts and add them under one price. Although it is not clear if the episodes could be purchased individually, the logical thing would be that Apple would be able to create a single payment service to listen to a wide repertoire of podcasts. The content that could be accessed under the subscription is also unclear. Perhaps the Big Apple will see the time to create a mini-community of podcasters that allow, by paying a subscription, access to their personalized content.

This move would allow put Spotify in check with your podcasts Under one caveat: podcasts on Spotify are free. This could change if Apple launches its own service and offers creators money for their content, which users could access by paying a subscription. And if this happens like this, we would once again have Spotify rooting for its anti-trust campaign against Apple. There’s no doubt.



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