Apple is organizing its conference on Tuesday September 14, the big re-entry keynote where the new iPhone 13 range will be announced. Xiaomi has scheduled its high mass the next day, Wednesday September 15, where the new Xiaomi 11T will be announced. It is not an unfortunate coincidence that the two events are happening at the same time, the two brands are now rivals.
Next week is shaping up to be one of the biggest launch weeks of the year. Apple is scheduled to unveil its new iPhone 13 lineup on September 14, while Xiaomi will unveil its new flagship, the Xiaomi 11T Pro, on September 15. It’s a real duel that takes shape, the two brands will face each other one day apart.
The rise of Xiaomi, the 11T Pro to boost premium smartphone sales
The Xiaomi Mi 11T Pro could be the Android monster of the end of 2021. Xiaomi has confirmed on its Twitter account that its future smartphone will offer 120 W fast charging. The Chinese brand promises that this charge has been designed not to damage battery. It would also be powerful, with Qualcomm Snapdragon 888, and it will offer a 120 Hz OLED panel. Xiaomi has even announced that its smartphone will benefit from three years of system updates.
The smartphone is expected to feature three rear cameras, including a 108-megapixel main camera. We are awaiting its formalization on Wednesday, September 15 and especially its price and date of availability.
Xiaomi’s recipe is an aggressive pricing strategy, the brand often claims that it has low margins. For more than a year, Xiaomi has been multiplying the announcements and drowning the market under many references, with ranges that work on it.
And it works very well… Xiaomi often communicates on its good figures, confirming by the same the analyzes of the past months, which placed the brand in first place in Europe and on the second world market. In the second quarter, Xiaomi would have recorded a growth of 64% compared to the previous year, with 87.80 billion yuan (or 11.51 billion euros) of turnover.
The Chinese giant takes up the rankings presented by Canalys, placing Xiaomi in second place in the world for the first time in this quarter, with 16.7% market share, and in first place in the European market, with 28, 5% market share. As a reminder, during the month of June, Xiaomi took first place in the ranking of smartphones for the first time, according to Counterpoint Research.
Xiaomi is doing very well on the first prices of smartphones, however the Chinese brand is struggling to position itself on the high end. The 11T Pro is therefore a new initiative to increase the average shopping cart of its customers.
Apple is in very good shape, iPhone 13 is expected
It’s no longer a secret or a rumor, Apple’s next big fall event will take place on Tuesday, September 14. The event, which carries the slogan ” California streaming », Will be another virtual event broadcast from Apple Park. You can follow it on Frandroid.
Obviously, the iPhone 13 is eagerly awaited. Apple is said to be preparing to sell a record number of iPhones this year, it is one of the few brands not to have suffered from the shortages of components affecting electronics players. According to Boomberg, Apple has ordered up to 90 million units for the launch period that runs until the end of 2021, against a traditional order of 75 million seen in recent years.
Apple would bank on the development of 5G, but it could also benefit from the sanctions imposed on its rival Huawei as well as the slowdown experienced by Samsung. Remember that the iPhone 12 range was a hit, beyond market expectations.
Samsung, a notable absence
Samsung is here, but it’s not the same Samsung anymore. The Korean brand seems to be having difficulty selling its Galaxy S21 range. In addition, she has decided to cancel the launch of her Galaxy Note.
Samsung therefore finds itself stuck, with its Galaxy A range attacked by Xiaomi and its Galaxy S range attacked by Apple. Theswitchersare numerous, the Apple brand has succeeded in convincing many Android customers. And for the end of the year, it is not the Z Fold or the Galaxy S21 FE that are attracting attention, but the Galaxy S22 which will not arrive until 2022. Samsung can nevertheless count on the price reductions of its Galaxy S21 range to boost sales.
Source: Frandroid by www.frandroid.com.
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