Apple is aiming to boost its business on the App Store based on ads and to do so today sent a note to the developers to show more clearly the potential offered by the promotion of the App Store.
The new promotion tools of the App Store have been tested extensively during the beta testing phase of iOS 14.5 and now Apple has finally begun to open its doors to all developers, pushing on the concept of “being found before being searched” . Developers could pay to appear best in App Store searches but with these new tools you can now appear in the Recommended section of the Search tab, without the user actually typing anything.
This new tool has obviously not lost an opportunity to generate new controversy by competing advertising networks, which denounce an abuse of dominant position by Apple to give an unfair advantage to its advertising network. With the arrival of the tracking transparency function, they also fear a large drop in the revenue generated by ads, obviously due to a high percentage of refusal by users to allow tracking.News
Source: iPhone Italia by www.iphoneitalia.com.
*The article has been translated based on the content of iPhone Italia by www.iphoneitalia.com. If there is any problem regarding the content, copyright, please leave a report below the article. We will try to process as quickly as possible to protect the rights of the author. Thank you very much!
*We just want readers to access information more quickly and easily with other multilingual content, instead of information only available in a certain language.
*We always respect the copyright of the content of the author and always include the original link of the source article.If the author disagrees, just leave the report below the article, the article will be edited or deleted at the request of the author. Thanks very much! Best regards!