Apple interested in buying the Hello Sunshine label, responsible, inter alia, for the series “The Morning Show”

Hello Sunshine is a film and television company founded in 2016 by Reese Witherspoon and Seth Rodsky. As reported by The Wall Street Journal, Apple is interested in buying this company.

The Hello Sunshine label has, among others, the Oscar-nominated film “Lost Girl” and the acclaimed TV series “Big Little Lies”, produced for HBO. For several years, it has been working closely with Apple, creating content for Apple TV +. In the catalog of the above-mentioned service, we will now find two series produced by Hello Sunshine, “The Morning Show” and “Truth Be Told”, and in the undefined future they will be joined by other productions, incl. the psychological thriller “Surface”, the adaptation of the novel “You Think It, I’ll Say It” by Elizabeth Curtis Sittenfeld and the series “The Last Thing He Told Me”, in which Julia Roberts will play the main role.

According to information obtained by The Wall Street Journal, the value of Hello Sunshine is estimated at around a billion dollars, and Apple is not the only company interested in buying the label. The acquisition of Hello Sunshine would speed up work on expanding the Apple TV + catalog, as it would guarantee that it will produce content only for this service (currently it also cooperates with Netflix, Amazon, Hulu and ABC, among others). However, it is difficult to guess whether after the acquisition by Apple, Hello Sunshine would still operate as a separate entity, or if it would be absorbed by Apple Studios. It should also be taken into account that if Hello Sunshine is taken over by one of its competitors, Apple could be forced to end cooperation with the creators of one of the most popular series from Apple TV +.

Source: MacRumors

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