Apple drops to third place among smartphone manufacturers

Apple loses podium positions among the largest smartphone manufacturers in the world.

Xiaomi became the second largest smartphone maker in the world for the first time during the second quarter of 2021, replacing Apple in this important ranking. Samsung is confirmed in first place.

Xiaomi had a market share of 17% in the second quarter of 2021, behind the share of 19% at Samsung and in front of the 14% of Apple. Xiaomi recorded the highest growth, with research firm Canalys estimated that the manufacturer grew 83% year-over-year. Oppo and Vivo took fourth and fifth place, each with a market share of 10%.

Apple only experienced 1% annual growth in the second quarter of 2021 despite sales of iPhone 12 have done very well, while Samsung has recorded an annual growth of 15%. Oppo grew by 28% per year, while Vivo grew by 27%.

Xiaomi is rapidly growing its business. For example, its shipments increased by more than 300% to Latin America, 150% to Africa and 50% to Western Europe.and, ”said Ben Stanton, head of research at Canalys.

Compared to Apple, Xiaomi still produces smartphones geared towards the low-end and mid-range. Its average selling price is 40% lower than Samsung and 75% lower than Apple’s.

These results are preliminary and Canalys has not yet released definitive numbers on smartphone shipments for the second quarter of the year. In the first quarter of 2021, global smartphone shipments totaled 347 million units.

Canalys confirms that all smartphone vendors are struggling to secure the most in-demand and most complex components to make due to the shortage of supplies. However, JP Morgan analysts confirm that Apple has not been impacted by supply problems compared to Android competitors.

Sales data

Source: iPhone Italia by www.iphoneitalia.com.

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