Apple creates record sales – despite the chip crisis

Sales at Apple YoY grew 29 percent and there was an all-time high in Mac and services sales. The chip crisis, however, tarnishes the strong result.

The numbers that Apple presents for the company’s own fourth quarter of fiscal year 2021 could hardly be better. Revenue for the quarter is $ 83.4 billion. While the growth in this area is already great, it is immense in terms of operating profit. This rose by 68 percent to $ 23.8 billion. New state-of-the-art products, but also greater demand for Apple’s services, gave the company a record quarter. But the numbers could have been even better had it not been for some delivery bottlenecks.

Apple defies the chip crisis

Luca Maestri, Apples CFO, declared to the current Quarterly figures:

Our record September quarter results capped off a remarkable fiscal year of strong double-digit growth, during which we set new revenue records in all of our geographic segments and product categories in spite of continued uncertainty in the macro environment. The combination of our record sales performance, unmatched customer loyalty, and strength of our ecosystem drove our active installed base of devices to a new all-time high.

In fact, Apple could with iPhones Turn over 38.9 billion US dollars alone (in the previous year it was 26.4 billion). Add to this $ 9.2 billion in sales from Mac products, $ 8.3 billion from iPads, and $ 8.8 billion from wearables, home and accessories. The Mac business has even set a new record. In addition, Apple’s service division has dropped 25 percent more than in the same period of the previous year and comes to 18.3 billion US dollars in sales.

This year we launched our most powerful products ever, from M1-powered Macs to an iPhone 13 lineup that is setting a new standard for performance and empowering our customers to create and connect in new ways,

comments Apple CEO Tim Cook. Most recently, it became known that after the introduction of the Tracking Transparency app in spring 2021, Apple was able to record significant growth in advertising revenue in the iOS cosmos.

Share falls because of even higher sales expectations

Apple’s board of directors has decided to pay a dividend of 22 US cents per share. In total, Apple returned $ 24 billion to its shareholders. But one downer remains. According to Tim Cook, sales could have been around six billion US dollars higher. The fact that this did not happen is due to a global, corona-related production crisis, especially in the chip area. It affects most Apple products, explains Cook in Earnings Call.

Because the turnover, although immense, did not quite meet expectations, Apple shares initially fell by around three percentage points in after-hours trading. Regardless, Apple remains one of the most valuable companies ever. And sales should grow enormously again in the Christmas business and during Black Week. Therefore, Apple should expect a successful quarter, which in turn could generate record sales.

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Source: OnlineMarketing.de by onlinemarketing.de.

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