In recent months, new rumors about the Apple Car They have raised expectations about the possibility of seeing the first model at the latest in 2024. However, this will include a partnership between Apple and some other company to achieve the end result. But a new analysis has exposed new possibilities on the horizon for this long-awaited vehicle.
According to the statements of Samik Chatterjee, analyst at JP Morgan, Apple will “go big or go home” with its electric car. With this statement Chatterjee refers to two things; Apple’s electric car will be fully autonomous and Apple will begin manufacturing the vehicle in the late 2020s.
The Apple Car will be entirely made by Apple
These claims sidestep the possibility that Apple will really take its time to master all aspects of the Apple Car, and to enter the auto industry as a huge growth opportunity that it could put your smartphone business second.
For the JP Morgan analyst, Apple should seek to control the pace of innovation to differentiate the “Apple Car” and position it in the growing market of Battery Electric Vehicles (BEVs) that are fully autonomous.
According to data presented by Chatterjee, Apple’s total addressable market (TAM) is almost $ 2.55 billion, far more than the 420 billion for the smartphone market.
Apple also has an opportunity on an installed base of one billion vehicles, and the autonomous “Apple Car” could also be deeply integrated and expand the Services. For the same source, Apple’s leadership changes in the project and its continued hiring of former Tesla employees and others from the industry “Indicate an expansion and drive of intention to engage in the industry.”
Know more: News of the ‘Apple Car’: new hires from Tesla and launch in 5 years
The Apple Car article: “Do Something Big, Or Go Home” was first published on iPadizate.
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