“Apple AR headset parts may cost $1,500… final price lower than expected”

If there’s one consistent thing among the rumors about Apple’s upcoming AR headset, it’s a “very expensive price tag.” There are many prospects that it will be about $ 3,000 or more, but if it actually comes out like this, it will be the most expensive ‘non-Mac’ device in Apple’s history.
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In the midst of this, an interesting report came out. Even if the price of this product is not cheap, it could be much lower than previously known. XRDailyNewsAccording to Apple, the cost of parts for the headset is about $1,500. That includes several ultra-expensive parts costing over $150. Looking at the contents of the report, there is a limitation that some information “does not correspond directly to price information in a general sense”, but the cost of parts was calculated through several parts suppliers in China. The main contents are as follows.
  • Dual M2 processors: $120-140
  • 2 micro OLED screens: $280 – $320
  • 14 cameras: $160
  • Assembled with optical mechanical lens system: $70-80
  • Rearview mirrors: $13-15
  • Pupil Distance Adjustment Module: $30-35
  • 3D sensor part: $80-90
  • Metal middle frame: $95
  • Exterior parts: $15-20
  • External battery pack: $22-25
  • Recorder: $21-22
  • Speakers: $16-18
  • PCB+FPC: $40-45
  • Storage: $40-45
  • Wi-Fi/Bluetooth, etc.: $60-70
  • Cooling module: $70
  • Secondary accessories: $30-40

Combined, these parts cost about $1,500. Of course, the price of parts does not mean the total price. In addition to this, other costs such as production cost, transportation cost, and distribution cost are added. But even this information alone tells us that AR headsets are going to be super-expensive. Compared to the known manufacturing cost of Meta Quest 2, which is $ 750, it becomes more certain.

Now, let’s estimate the cost of Apple’s new AR headset against other Apple products. The manufacturing cost of the iPhone 14 Pro Max is about $475, but the selling price is $1,100. If you estimate about 40% as net profit, you subtract cost and net profit from the final price, and you add about $185 in other expenses. For a headset, this added cost probably won’t be much higher. Even with a generous $250, the AR headset would cost $1,750. If you add a typical Apple yield of 40% to this, you get an end-user price of around $3,000.

However, Bloomberg recently reported that there is a possibility that Apple will sell this product ‘at cost’. There is even content that considers ways to bear losses. That means Apple might sell it for less than $1,999. At $2,999, that’s a significantly lower price tag than it’s advertised for. Of course, this is still only a prospect. All will be revealed during the WWDC keynote, known in early June.
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Source: ITWorld Korea by www.itworld.co.kr.

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