Despite the fact that Apple Music started working relatively recently – in 2014 – when it appeared in Russia, few believed that the new Apple service would take off for us. Still, the subscription to it, although it cost frankly little money, provided for regular payment, regardless of how much music you listened to or whether you opened the application at all. Compared to Yandex.Music and VKontakte, access to which was free, Apple Music was clearly a loser. However, gradually users got used to subscriptions and learned how to pay for them stably. But some people still want Apple’s music service to have a free plan.
Apple will never offer a free plan on Apple Music. This was stated by Apple’s senior director of work with copyright holders Elean Segal. This will prevent the service from making enough money to pay for developers, artists, labels and other people and companies involved in keeping Apple Music running and filling content, she said.
Advertising in Apple Music
Some music services offer their users free access in exchange for listening to advertisements. However, this model does not fit Apple for ethical reasons. In addition to the fact that ads regularly interrupt playback, free plans are in principle quite limited compared to paid ones, which makes it difficult to maintain the healthy ecosystem that Apple values so much.
And, of course, the very essence of advertising does not allow maintaining user privacy at the proper level. After all, effective advertising involves targeting and, accordingly, collecting data, and this is contrary to the corporate values of the company. Therefore, Cupertino from the very beginning refused to provide free access to Apple Music in exchange for viewing ads and providing personal information from users.
All of the plans that Apple offers to Apple Music users are carefully designed to meet the needs of the vast majority, Segal said. The basic tariff provides access to the service for one user, and the family one – for six. However, there are also special rates: student and package. The first one costs about three times cheaper than the standard one, and the second – it opens only as part of the Apple One subscription – allows you to save on subscriptions if there are several of them.
Lossless Music on Apple Music
However, it is highly likely that in the foreseeable future another tariff may appear in Apple Music. It will offer users who agree to pay extra for it access to high quality music. Spotify recently announced such a tariff, but Cupertino should not do the same in order to respond to competitors.
Apparently Apple Music requires a dedicated Hi-Fi music plan due to the AirPods Max earbuds that deliver high-quality audio and which clearly grew out of the standard music available on the platform. If this is not done, it is highly likely that buyers of such headphones will prefer to go to competitors in order to realize the full potential of their devices.
True, for Apple to launch a new tariff, this must be economically justified. For this reason, Cupertino will likely prefer to wait until the AirPods Max audience grows enough for it to make sense to introduce a separate subscription. After all, high-quality music is not only additional income, but also additional costs for copyright holders and maintenance of the service, which will have to broadcast heavier tracks.
Source: AppleInsider.ru — крупнейший сайт о iPhone, iPad, Mac в России by appleinsider.ru.
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