António Roquette, CEO of Uzina, is the new president of the Portuguese Association of Communication, Advertising and Marketing Agencies (APAP), succeeding Miguel Barros. The now president of Havas Creative Group led the association that represents companies in the sector for nearly a decade, having assumed the presidency of APAP in 2012. The new social bodies were elected this Wednesday for the three-year period from 2021 to 2024, with António Roquette accompanied in the direction by Duarte Durão (Nossa) and Alberto Rui Pereira (IPG Mediabrands and APAME – Portuguese Association of Media Agencies), as vice presidents, and Pedro Santana (Fuel), Erik Lassche (Fullsix), Bruno Rente (Opal ) and Rodrigo Freixo (VMLY&R) as vocals.
“To promote the collective recognition of the agencies through the valorization of creativity and innovation as the critical factors for the development of strong brands and business success in Portugal” are the objectives outlined by the new management for the mandate that is now beginning. “We are going to live a unique moment of economic and social opportunity that should serve to advance with new work models, greater capacity to attract talent and closer proximity to brands and decision makers”, points out the new president of APAP.
Miguel Barros leaves the command of the association but remains in the structure, now assuming the presidency of the board of the general assembly. Vera Barros, from FCB Lisboa, will chair the supervisory board.
Source: Meios & Publicidade by www.meiosepublicidade.pt.
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