Another step in the convergence Leroy Merlin and AKI – Meios & Publicidade

Leroy Merlin presents in Portugal, since this Monday, a new uniform for its employees, representing another step in the convergence of the Leroy Merlin and AKI insignia in a single brand and company.

The uniform replacement process allows a unique identity to exist for the employees’ clothes. The uniforms, developed in Portugal, have two sets: that of the teams that have a direct relationship with the customer (commerce, customer relationship and services) and that of the teams that provide logistics activities. Each set includes versions adapted for summer and winter and a version for pregnant employees.

It is recalled that Adeo, owner of the national companies Bricodis and BCM, which operate the AKI Leroy Merlin brands respectively, merged these two companies and brands into a single business entity. From this process, announced in June 2018, a new company was born in January 2019 that unites the two companies and brands. The phases of systems transformation and management of online purchases and orders of the two brands have already been completed on a single website: leroymerlin.pt.


Source: Meios & Publicidade by www.meiosepublicidade.pt.

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