As part of the Generator project, which has been advocating for several years to strengthen domestic entrepreneurship, OTP banka Srbija launched an initiative at the end of 2019 – A generator of good deeds – which aims to increase the visibility of social entrepreneurship and those who create within it. The challenging times caused by the coronavirus pandemic are an occasion for the Bank to support socially and environmentally conscious companies and projects this year as well.
This year’s participants are the ones who turned their ideas and dreams into reality. They have started companies that operate successfully to help people from different socially vulnerable categories, and companies that are simultaneously committed to ecology and sustainability – for a healthier and better future. Meet and if you have the opportunity, support Andramolje, Chrono, EkoBag, Game Recycling, Sounds of the Heart.
This is a company that deals with the production of environmentally friendly, sustainable toys to encourage creativity and development in children. Behind this story is a small women’s team consisting of mothers, pedagogues, designers and long-term practitioners in preschool, with cooperation with socially responsible manufacturers and with the participation of people with disabilities in the production of packaging. Considering how modern society shapes the ways in which children play, develop and learn, the idea was to offer a different toy that would provide free play, the need for research, experimentation, combining and imagination. In addition, these ladies took care that the materials for making the toys were natural and so safe for the children, but also for the environment. In previous years, Andramolje has focused on establishing and optimizing the production process, as well as setting up a business strategy, while in the next steps they want to gain recognition and network with everyone who shares the same values.
A local social entrepreneurship initiative, founded with the intention of providing communities with a product for easy preparation of healthy and tasty homemade dough using carefully selected blends and spices, in line with modern living conditions. The idea stems from the fact that in the same way that food can negatively affect the state of the organism, the opposite can happen, ie that a proper diet can regulate or cure various diseases. As one of the basic foods on the table, bread became the main protagonist of the story and thus gathered a team that mostly includes people with disabilities, making Chrono a company for professional rehabilitation, which encourages healthy nutrition, but also supports small producers of raw materials from rural communities in Serbia. In the coming period, the company plans to connect directly with agricultural farms engaged in the cultivation of cereals or with pickers of healthy and spicy plants and thus further contribute to their development, but also to start the production of a mixture of dietary gluten-free program.
It stands out as the first ecological social enterprise in Serbia, with the goal of employing women over 45, who are affected by the transition, which is the reason for the difficulty of finding employment and inclusion in normal social functioning. The focus of production is the recycling of PVC foil for billboards, which takes up to 1,500 years to decompose in nature, and the company’s mission is to promote socially responsible business through the management of specific waste and finding its new purpose. The EcoBag team makes eco-friendly unique bags, folders, cases and wallets by hand, making sure that each product has a story behind it. In this way, companies whose marketing OOH campaigns were realized, were enabled to use the material used for the same as raw material for gifts for employees, associates, or other types of promo activities.
Project Game recycling was created on the foundations of the art of Ivan Kocic with the desire to raise awareness of recycling by using old toys as materials for works of art – primarily female portraits. Inspiration comes from modern society in which the population tends to buy things that are not necessary and later throw them away. Ivana was especially interested in toys, as objects to which we were attached as children, and later forgot about them, but also about the efforts of our parents to afford them or the desire to make us happy. With toys, Ivan tried to include children in the whole recycling process as bearers of the future with the idea of presenting recycling as a simple, fun and creative process. The combination of portrait and figure has created a new kind of artistic expression, which has a clear ecological message, while play as a process through which we grow and mature into independent and conscious individuals, factors of society, is just shown in portraits that are physical representations of personality.
charity Children’s heart has existed for 19 years with the idea of providing assistance and support to people with disabilities, while encouraging their equal participation in the life of the local community. As one of the projects from this story with a heart, coffee was created Sounds of heart (Čuburska 12, Belgrade), which includes a creative workshop and a shop “Srcotvornica” which sells products created by people with mental disabilities, who are also employed in a cafe. This team has 15 members, who work 8 hours a day as a bartender, waiter or salesman. Also, in cooperation with work assistants, they make various products and participate according to their abilities in making decoupage, printing T-shirts, cups, sewing cegers, bags, backpacks, etc. The mission of the organization is to ensure that no person remains lonely and forgotten by the local community by providing professional support to people with disabilities and their families in Serbia, as well as eliminating prejudice and social inclusion.
All information about this year’s heroes can be found at Site generator as well as on OTP banka’s social networks.
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