Analysts are sounding the alarm for Apple. iPhone 14 shortage will lead to a reduction not only in sales, but also in demand in the future

Analyst Ming-Chi Kuo declaredthat this year Apple will face a significant decline in demand for the iPhone 14 Pro and 14 Pro Max due to the shortage of smartphones and recession in the economy of Western countries.

According to the analyst, the demand for the iPhone 14 Pro will “disappear” because people will not be able to buy new devices, since they simply will not be in stores. Many customers who would like to buy an iPhone 14 Pro now are unlikely to purchase a smartphone in January or later, when the situation in production improves.

This could result in iPhone revenue being 20-30% lower than expected. In turn, this will be reflected in the company’s revenue and its net income in the fourth quarter.

Traditionally, this quarter is the most profitable for Apple, because in December, many people buy equipment as a gift for Christmas and New Year. But this year in many countries there will be a shortage of new iPhones. Apple has already warned buyers in the US that it won’t be able to ship the iPhone 14 before Christmas.

Kuo estimates that the protests at Foxconn’s Zhengzhou plant will lead to a 20% cut in iPhone production, or 15-20 million smartphones. And the big one will be on the iPhone 14 Pro and 14 Pro Max models.

It will probably be difficult for Foxconn to remain the exclusive assembler of the iPhone 15 Pro in the future, because Apple will try to diversify production faster. [Medium]

Source: — Новости высоких технологий, обзоры смартфонов, презентации Apple by

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