Ana Picó, new General Director of Havas PR

Until now, the General Director of Havas PR, Ana de Castro, will continue to be linked to Havas PR as an Advisory Manager for large brands.

has announced the appointment of Ana Picó as General Director. Ana de Castro, who until now held the position, will continue to be linked to Havas PR as Advisory Manager for the management of large brands, among which are Huawei, OUIGO and Cervezas Alhambra.

Ana Picó has a history of more than 15 years in the Havas Group, where she has held the positions of General Director of the Uncommon and AIS agencies (former BTL Group agency) and General Director of Luxhub (unit specialized in Communication for luxury brands).

The professional will continue to hold the position of Director of New Business Development at Havas creative agency, which he held in 2015, in parallel to his new responsibility for the management of Havas PR.

«The incorporation of Ana Picó as General Director of Havas PR supposes one more step in Havas’ commitment to consolidate Havas PR’s position in the market. I am convinced that his enthusiasm, experience, strategic vision and passion for communication will be of great value to all our clients “, says Carmen Fernández de Alarcón, CEO of Havas Spain.

Ana de Castro, Advisory Manager of Havas PR and Director of Communication of Havas Group Spain

Ana de Castro has a history in the Havas Group of almost 20 years and will combine his role as Advisory Manager en Havas PR with that of Communication Director of Havas Group Spain, a position he has held for the last 16 years.

«It has been a pleasure and a great challenge, both professionally and personally, to create and grow Havas PR during these years. I am convinced that it will continue to be successful in this new phase where a great professional such as Ana Picó takes over as director. I am very happy with the current professional moment that allows me to combine both functions, in one stage of solid commitment by the Group to a powerful communication strategy in these key moments of social, economic and business transformation that we are experiencing, ”says Ana de Castro.

Havas PR was launched 8 years ago as a Public Relations and Communication agency of the Havas Group and has established itself as one of the most attractive agencies for advertisers (source: SCOPEN). Its client portfolio includes brands such as Huawei, OUIGO, Cervezas Alhambra, Bosch, KFC, DKV, Celside, Kiwoko, and Sonae Sierra, among others.

«Today Havas PR begins a new stage in 2021 aimed at promoting the growth of the company with New additions strategic in the team already consolidate your positioning in the market with a greater specialization of services and by territories (technology, gastro, lifestyle and healthcare), with the incorporation of exclusive new tools for measurement and optimization impact on the media, as well as for the implementation of social influence campaigns more qualitative and with better performance. The agency will also continue to invest in its great creative capacity and its powerful digital DNA present in all the communication campaigns and strategies it develops, ”says Havas PR in a statement.

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Source: Marketing Directo by

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