An innovation in the grouting sector: Permacolor® Select by Laticrete®

06/05/2022 – Le escapesmandatory according to UNI 11493, thanks to their characteristics, ie being resistant, durable, stain-resistant, anti-mold, water-repellent, play a fundamental role in the installation of floors and walls.

Up to now, the market has invested in the study of solutions that have only affected the technical characteristics of the product, proposing pre-dispersed powdered pigments inside the powder base and forcing resale a substantial stocks to ensure the availability of all the colors included in the range.

The constant search for new solutions of LATICRETE® allowed the development of PERMACOLOR® SELECTa unique novelty on the market, the first and only solution that allows coloring with pigments contained in water-soluble pods to add to a neutral basea solution that, in addition to offering unique and cutting-edge performance, guarantees economic and logistical advantages for resellers and users.

It is a putty high-performance fast-hardening and hydrating cementitious, suitable for floor and wall joints and for continuous immersion applications such as swimming pools and fountains. Available in two versions: PERMACOLOR® SELECT e PERMACOLOR®SELECT FINE, the stucco has been designed for all types of use, from residential to commercial.

Thanks to his physical propertiessuch as resistance to abrasion, bending, freeze-thaw cycles, compression, as well as compensated shrinkage and low water absorption – all tested with the test methods required by the EN 13888 (the standard specifying test methods for determining the strength of sealants) – this cementitious grout offers optimal performance for exterior or interior, wall or floor applications.

Thanks to its composition, it is possible to use PERMACOLOR®SELECT on multiple types of coating:
– ceramic tiles;
– porcelain stoneware;
– natural stone;
– glass mosaic.

With this type of material, the joints can have a thickness between 1 mm and 12 mm. The product is also suitable for radiant floors.

Il big change that PERMACOLOR® SELECT brings resides in the way of managing orders, storage and sales; a new management which allows you to improve your business, operating more efficiently and profitably.

Having separated the part of the pigment from the base allows you to reduce material waste and break down the costs, for all operators in the sector. For example, for a retailer this means having fewer pallets in their warehouse by eliminating the stock of bags for each single color.

With LATICRETE® instead, only the pallet space will be needed for the PERMACOLOR base® SELECT is a simple pigment display PERMACOLOR® SELECT COLOR KIT.

The application is really very simple: selected the COLOR KIT, the protective plastic bag must be removed, the water-soluble bag containing the pigment must be immersed directly in the mixing water to which the neutral base must be added (1 COLOR KIT for each 5.5 kg bag or 3.6 kg); at this point you are ready to grout.


The neutral base can be mixed with any COLOR KIT, available in 52 variants. But, to meet any need, colors they can be customized and coordinated thanks to the program PERMACOLOR® SELECT AnyColor™.


Thanks to this program it is possible to choose from the wide range of colors available in the popular colors palette like color Benjamin Moore®, RAL or Pantone® colour palettes and get your own leak altogether customizzata.

Below is a list of other advantages offered by this innovative solution:
– does not require further treatment because it contains STONETECH® Sealer Technology;
– it is resistant to molds because it contains Microban® anti-microbial protection;
– it is anti-cracking and anti-shrinkage because it is reinforced with fibers;
– it can be walked on after only 3 hours thanks to the rapid hardening;
– it has low VOC emissions (it is a GREENGUARD certified product®).

An innovation in the grouting sector: Permacolor® Select by Laticrete®


Source: Le ultime news dal mondo dell'edilizia by www.edilportale.com.

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