Amorepacific launches lifestyle brand ‘Longtake’

湲 蹂肄

[아시아경제 문혜원 기자] Amorepacific is It was announced on the 12th that it would introduce a new lifestyle brand ‘Longtake’ with a sensual fragrance.

Long Take is a lifestyle brand that allows you to experience meticulously designed high efficacy along with a long-lasting, sensual fragrance. It plans to present a new paradigm of clean beauty by combining the unique ‘woody scent’ sensibility inspired by the deep forest with a sustainable philosophy.

In order to realize the sustainable philosophy, all of Longtake’s products are based on ‘Oakwood Upcycling Fragrance’, which is reprocessed sawdust from old wood used in the woodworking shop. It has also been certified as vegan with plant-derived ingredients such as cypress leaf, black bean, and rose flower extract. It is also characterized by applying an excellent recycling grade package using FSC-certified paper and soybean oil ink.

With the launch of the brand this month, Longtake will first introduce the ‘Sandalwood Intensive Line’ and ‘Black Tea and Pig Softening Line’ as hair care products. The Sandalwood Intensive Line is a highly nutritious, extremely damaged care line that provides rich and deep nourishment. The Black Tea and Pig Softening Line is a daily damage care line that completes the soft and refreshing shine. Each line consists of shampoo, treatment and hair oil. In the second half of this year, it plans to expand into a lifestyle mega brand that meets the needs of various customers by adding lineups such as body and hand care.

The representative product is ‘Long Take Sandalwood Intensive Treatment’. It is characterized by a deep and rich ‘woody musk scent’ that has never been experienced before. The subtle and warm ‘Spicy Note’ scent and the earthy smell evoke the comfort of a deep forest. Contains 35,000ppm of vegetable protein to strengthen hair elasticity and improve breakage. It also contains cypress-derived patented ingredients to provide abundant nutrition to extremely damaged hair, and has excellent hair absorption and adhesion while applying softly. After use, you can experience a feather-light softness without feeling greasy or sagging all day long.

Longtake’s Sandalwood Intensive Treatment will be available at Olive Young online mall and offline stores nationwide from this month.

By Moon Hye-won, staff reporter [email protected]

Source: 아시아경제신문 실시간 속보 by

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