Amman, Bangkok, Delhi: The new IKEA collection focuses on local craftsmanship

Textiles lively and pottery handmade give life to LOCALLY, the collection IKEA which will be launched in June. The Swedish giant has been collaborating for some time with social entrepreneurs to initiatives that aim to help disadvantaged and vulnerable communities to achieve economic independence by offering long-term employment.

LOKALT is one of these activities and it involves four young designers together with the social enterprises Jordan River Foundation, Industree, Doi Tung and Diamond, aiming to enhance budding creatives and local crafts.

Made in Jordan, Thailand and India, the new collection is inspired by the stories of these countries, revisiting them traditions in key Contemporary. One capsule in limited edition which will bring carpets, pillow covers, baskets and ceramics made with care and with a style that is anything but exotic to the IKEA stores.

LOKALT, the IKEA collection created by four young designers in Jordan, India and Thailand

Among the designers of LOKALT is Tania Haddad, a designer from Amman who, together with Jordan River Foundation, recovers a piece of Jordanian tradition in his prints. Textiles are inspired by charm chaotic of the Jordanian capital, to its streets animated by cars and lively pickups, come on clothes hanging and from the green oases that dot the neighborhoods. From the partnership with IKEA and with local artisans, which have enriched and customized the designer’s graphics with embroidery handcrafted, Amman’s alleys come to life on plaids and linings for colorful and elegant cushions.

IKEA-LOKALT-ricamo

Akanksha Deo, IKEA interior designer working on Delhi, he worked with the social enterprise instead Industree and the carpet weavers of Diamond in India. The embossed motifs on the covers and rugs are inspired by mother, traditional vase used to keep water cool, and are made with the technique of manual embroidery call tuffetage.

Or they take traditional embroidery as a model kantha Indian. The meeting point between the different patterns are the soft curves and an extremely design contemporary e ironic. Then among the products designed by Akanksha Deo there are road of different diameters and hand-woven lampshades by the craftswomen of Industree. Their uniqueness lies precisely in the craftsmanship, as well as in the material: the bark of banana plant from which they are made is in fact a fiber characterized by natural color variations.

Last stage, Bangkok, with the creative duo THINKK, composed of Ploypan Theerachai e Decha Archjananun. For their contribution to the collection, the two designers were inspired by what they believe is an important element of Thai culture: eating together. A way to strengthen bonds, a value that takes shape in products inspired by Thai ceramics, while the double handles of plates, bowls and vases recall the custom of offering and accepting gifts with both hands, as a sign of respect.

Testimony of the manual processing of the local artisans of the social enterprise Doi Tung DP they are instead fingerprints fingers visible on the surface of LOKALT ceramics. The collection will be launched in 26 countries in June 2021.

IKEA-LOCAL-ceramic

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Source: Living by living.corriere.it.

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