Suara.com – The BRI Credit Card business was able to record significant growth during the pandemic. Until the end of the first quarter of 2021, BRI Credit Card End Net Receivables (ENR) grew 41 percent year on year (yoy), in line with credit card sales volume growth of 22 percent yoy.
BRI’s Consumer Director, Handayani, explained the company’s strategy in developing the credit card business to record encouraging achievements.
“Over the past year, we focused on increasing credit card sales volume growth, particularly through increasing the volume of e-commerce transactions with our main partners. In addition, we also strengthen partnerships with strategic commerce merchants,” he said.
BRI also continues to innovate, including developing digital-based credit card acquisitions through the digital signature mechanism. Currently, BRI has 2 digital-based credit card products, namely Ceria and Paylater.
The two products, which were just launched at the end of 2019, were in fact well received by the public. This is reflected in the outstanding of both, which increased 9 times yoy. Ceria is an application on smartphones that provides customers with the convenience of obtaining financing transacted through e-commerce with a maximum limit of up to Rp. 20 million.
This product, which has used digital verification, credit scoring, and digital signature technology, in the process only takes less than 10 minutes, with a flexible tenor of up to 12 months, and submissions can be made without having to come to the branch office or face to face with employees. bank.
Meanwhile, the Traveloka Paylater Card is a synergy between BRI and Traveloka Paylater, which creates a comprehensive digital payment ecosystem.
“This year, we will continue to target the BRI Credit Card business to grow healthily with several strategies, including increasing co-brand cooperation to serve various segments and increasing more aggressive penetration as digital lending products,” concluded Handayani.
Also Read: BRI President Director: Transformative Leader, Key to Survive and Grow Sustainable in the Digital Age Era
Source: Suara.com – Kumpulan Berita Bisnis Hari Ini Yang Terbaru by www.suara.com.
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