Ode to fashion with passion
Mailine, Yannis, Jeanne, Lubna and Timeo; about 60, 40, 13 and 18 years old. Father, brother, mother, little or big sister, and in some cases several roles at the same time. Actor, photographer, Saint-Ouen market vendor or famous Instagram faces. No models, just people we meet on the street, in a local cafe or at a party. A campaign about clothing, but especially about people.
Julia Champeau makes photos that leave clichés far behind and unite diversity in one theme: second-skin clothing, a state of mind. A series of real portraits that reflect fashion without rules and restrictions, a no-nonsense attitude. “This T-shirt is for boys.” – American Vintage thinks not.
A wave of simplicity in a complicated world, a liberating breeze, allowing everyone to look the way they want and be completely themselves. Take a denim jacket from your big brother or sister’s closet (& say please) and wear it with one of your mom’s favorite T-shirts. After running down the stairs, you opt for an all-terrain trench coat in combination with a red polo neck that matches perfectly with the terrace where you will have a coffee later. At home on the couch with your brothers, just opt for a soft gray sweatshirt. In winter, a knitted bralette can be worn over the sweater itself, an even better style choice.
Endless combinations of basics for a style that is far from basic. A new collection to shine like a winter sunbeam, light up streets and make faces glow. American Vintage, by your side every morning to help you get up and go.
Read more about American Vintage on the brand page: fashionunited.com/companies/american-vintage
Source: fashionunited.nl by fashionunited.nl.
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