American Vintage – Fall/Winter 21

Ode to fashion with passion

Mailine, Yannis, Jeanne, Lubna and Timeo; about 60, 40, 13 and 18 years old. Father, brother, mother, little or big sister, and in some cases several roles at the same time. Actor, photographer, Saint-Ouen market vendor or famous Instagram faces. No models, just people we meet on the street, in a local cafe or at a party. A campaign about clothing, but especially about people.

Julia Champeau makes photos that leave clichés far behind and unite diversity in one theme: second-skin clothing, a state of mind. A series of real portraits that reflect fashion without rules and restrictions, a no-nonsense attitude. “This T-shirt is for boys.” – American Vintage thinks not.

A wave of simplicity in a complicated world, a liberating breeze, allowing everyone to look the way they want and be completely themselves. Take a denim jacket from your big brother or sister’s closet (& say please) and wear it with one of your mom’s favorite T-shirts. After running down the stairs, you opt for an all-terrain trench coat in combination with a red polo neck that matches perfectly with the terrace where you will have a coffee later. At home on the couch with your brothers, just opt ​​for a soft gray sweatshirt. In winter, a knitted bralette can be worn over the sweater itself, an even better style choice.

Endless combinations of basics for a style that is far from basic. A new collection to shine like a winter sunbeam, light up streets and make faces glow. American Vintage, by your side every morning to help you get up and go.

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