The discounts that started to appear around last weekend (first in Germany, then also on the American NewEgg, then in the Czech Republic and finally on Amazon) were not officially announced, but in the end the editors of the PCGamesHardware website managed to get an official statement from AMD’s press spokesperson for Germany . According to him, this is not an official price reduction, but an action for the so-called “Black Week” (the designation “Pre-Black Friday Deals” appeared on AMD’s website).
In other words, this is not an official reduction in recommended prices, but a temporary action. We drew attention to this possibility in the previous article, so only one fundamental question remains: At what level will the prices be set after the end of the event. Considering the price leaks of the 65W Ryzen 7000 models, the gap between the original prices would be unusually high and, if the promotional prices are maintained, unusually low. Something in between would make sense.
However, it is possible that after the end of the event, AMD will adjust the pricing only according to the sales results (if, for example, even such a significant price reduction would not have a noticeable effect on the sales volume, it would not make sense to significantly reduce the prices, as the reduced margins would not be compensated by the sales volume – if, on the contrary, sales have increased significantly, it would make sense to keep prices lower).
You can actually see some impact of the discounts in the Amazon ranking, for example the Ryzen 9 7950X is currently the 7th best-selling processor, it has overtaken all models of the competing generation Raptor Lake including (in this series) the cheapest and most popular Core i5-13600K. The Ryzen 7 7700X ranks 14th, a rung above the Core i7-13700K, and the Ryzen 5 7600X ranks 18th, a rung above the Core i5-12600K. The Ryzen 9 7900X is the lowest, with 21st place, which is a bit of a paradox, because for some time it was in the first place in this generation. But it may also be due to the fact that Amazon finally set a price for the Ryzen 9 7950X that is $20 dollars lower (than the promotional price). It offers it for an unbeatable $554, so those interested in the Ryzen 9 7900X, who had a ready sum of ~$550, can now have four extra cores + a higher boost behind it, which is obviously a much more attractive offer for the buyer of high-end builds than saving $80.
Source: Diit.cz by diit.cz.
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