AMD and Nvidia are preparing graphics card discounts for September

The manufacturer is worried about the stock of graphics chips of the current generation. A little more Nvidia (which, according to some sources, originally planned the release of Lovelace already in July), but the problem also concerns AMD, which delayed the new generation by a month (from October to November). Although graphics card prices continue to fall, sales are not as strong as both companies expected. Therefore, they are preparing a price adjustment for September, which should motivate more customers to buy.

What this will mean in practice: In particular, graphics cards whose performance will be below the level of the new generation will probably reach prices that will not drop significantly later (there will be no reason, they will not compete with the new generation), so after this wave there could be interesting purchase from the user’s point of view. It will be a question for high-end models. It’s possible that they will remain slightly more expensive than similarly powerful next-gen models – on the other hand, as high-end, they may offer higher memory capacity than the next-gen mainstream (which is still a few months away).

However, the situation will be unpleasant for Intel, which is currently expected to release (in terms of availability) the Arc A700 series, which is supposed to compete with cards such as GeForce RTX 3060, Radeon RX 66×0 XT, marginally GeForce RTX 3070 and Radeon RX 67×0 XT. Since their prices will obviously drop a bit (albeit probably less than the high-end prices), it will be significantly more difficult for Intel to keep the promise of achieving a better price / performance ratio than what AMD and Nvidia offer. AMD and Nvidia hardware have long since made money on their development, and now their manufacturers can afford lower margins. On the other hand, Intel’s Arc hasn’t made a profit yet, and given that Intel doesn’t even count on the announced sales volume and will have to offer it straight away at sale prices, it probably won’t even make a profit.

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