Amazon’s Alexa and Netflix together for a better service to users

Netflix and Amazon Alexa: together for exclusive benefits


Netflix is the first online television platform in the world. It has over 200 million users in 190 countries around the world who can enjoy 125 million hours of films and television programs every day.
Since its debut, Netflix has been a great success immediately. However, it was especially during the last lockdown that he greatly expanded his audience.

Woe to us if it hadn’t been for Netflix, with its series and films to entertain us in the long weeks imprisoned at home!
Offering a wide variety of TV shows, movies, series and documentaries, we can safely say that Netflix entertains the whole world.


In the latter period, Netflix is ​​focusing a lot on a clear and precise strategy: to expand its function Play something on all android devices. In fact, after having implemented this function for Smart TVs, now, the giant of Reed Hastings, wants to go even further.

Netflix’s goal is in fact to establish a real one partnership with Amazon and, specifically, with devices Fire TV. A partnership that will bring even more benefits to all users.
In fact, those who are in possession of the Amazon device can simply issue the following command: Alexa, play something on Netflix. And at this point, they can immediately start seeing a random content on the streaming platform.

At the moment, based on the information published on the Amazon portal, the availability of the function is limited only in USA and in Canada. However, the Italian support page already has all the information to take full advantage of this new function.

Charlotte Maines, the director of Fire TV, explained how, in recent months, it was noted that Fire TV customers who used voice had to engage with content almost twice as much as those who didn’t.
What Maines then hopes for is that with Fire TV and Play something Netflix can help users quickly find their favorite show.

Especially for undecided users, who do not know what to watch on the subscription platform, this is certainly an additional advantage.


Source: LAVORINCASA.it by www.lavorincasa.it.

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