Amazon One, the palm identification system, reaches stadiums and concert halls

Amazon introduced its system Amazon One a year ago for the first time. We saw it operate in some supermarkets of the brand where it allowed users pay by identifying them with the palm of their hand. The system has evolved since then and in addition to reaching more supermarkets, it is now expanding to other types of establishments such as stadiums and public rooms.

Used for ticket sales, Amazon One is now available for the first time in a stadium from Denver, United States. It is expected that little by little it will reach more public places like this and allow event attendees to identify themselves and pay for a contactless ticket.

Pay the stadium ticket without contact and in seconds

Definitely in places like this an Amazon One makes even more sense than in a supermarket. States and similar places often have to host huge numbers of people quickly to cut down on queues. Identifying with the palm reading in seconds and automatically paying is of course much faster than if a human does it using the traditional method.

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All of this, of course, taking into account that the biometric data of the user happens to be in the Amazon system. The company insists that the service is secure and the data private. Once the palm of the hand has been registered and identified with an Amazon account, the process is fast and effective as long as the Amazon One system is used. Always linked to the Amazon account.

At the moment if this service is a success or not is something we do not know. The company is gradually rolling it out to supermarkets and now stadiums as well. They indicate that “tens of thousands of people in 60 locations” have already signed up. from the country where Amazon One is used. For the stadiums this time around it has partnered with AXS, an American ticketing service, so we will probably see it soon in many other places.

Another point in favor of Amazon One is the total absence of contact. The service scans the palm of the hand several centimeters from the scanner and no person is required nearby as everything is automated. In a world in full pandemic, it is a great advantage of Amazon One compared to traditional ATMs with employees and cash exchange.

Via | Amazon


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