Amazon is now getting into the football business

Image: © Amazon

The majority of the TV rights to France’s football league go to Amazon. For the first time, the shipping giant is the main licensee in one of the top 5 nations.

The French soccer clubs will have to get by with less money from TV marketing in the future. The Ligue de Football Professionnel (LFP) has sold the majority of the broadcast rights for the Ligue 1 and 2 games for the 2021 to 2024 seasons to Amazon Prime Video. According to overriding media reports, the league receives around 660 million euros per season. Originally, the former partner Mediapro was supposed to pay 830 million.

“Amazon Prime Video has secured exclusive distribution rights to over 300 Ligue 1 games per season in France from August 2021,” announced Amazon. These are exclusive rights to 80 percent of Ligue 1 games. According to the announcement, Amazon also broadcasts the majority of Ligue 2 games.

The broadcaster Canal +, which should have broadcast the remaining Ligue 1 games, then withdrew. One regrets the decision of the LFP to the detriment of the “historical” partner Canal +. The station will not broadcast Ligue 1, it was announced. Vincent Labrune, President of the LFP, had previously stated: “The arrival of this new player alongside our historic partner Canal + is very promising for the future development of French professional football and the attractiveness of our competitions.”

At the end of last year, the football league got the rights back from Mediapro (DIGITAL TELEVISION reported). The Spanish media company had originally received the TV rights for the period from 2020 to 2024 and was supposed to transfer 830 million euros to the league annually. But the company didn’t pay any installments.


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