Amazon Alexa wants you to discover new series on Netflix

Amazon’s voice assistant is now compatible with Netflix’s Play Something feature, and intends to allow you to discover new series.

Already available on TV and mobile applications, the Shuffle Play feature is now available on Netflix… from the Amazon Alexa voice assistant. Provided you are located in the United States or Canada, and have a connected device from the Echo or Fire TV range, it will indeed be possible to take advantage of the new functionality linked to the red N platform.

Amazon Credits

Reconcile the giants of the web?

In an article announcing the new feature, it was Netflix’s Director of Marketing Partnerships Magno Herran who formalized this amazing partnership with Jeff Bezos’ company, explaining: “We’re excited to partner with Fire TV to bring Alexa voice technology to the Netflix Shuffle Tool. Now you can instantly discover a show or movie that you will like, depending on what you’ve already watched ”.

It must be said that if it promises to be very practical for users, this feature is surprising: Amazon is in direct competition with Netflix in the SVOD market with its Prime Video subscription service. Yes Amazon’s ecosystem is already relatively open Compared to the competition, and notably that of Google, the company becomes the first to support Netflix’s shuffle play.

Introduced last year, Netflix’s Random feature actually isn’t quite so. If the latter is intended to make you discover new content, it is based on your habits and its algorithm that it intends to hit the mark. It must be said that with its well-stocked catalog, the video-on-demand giant still has something to surprise, even its most loyal users.

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Source: Journal du Geek by

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