Always TV has been a constant dropout

In 2020, the state-owned Antenna Hungária carried out serious developments, managed the second digital switchover, and changed the composition and image of the Always TV service portfolio. However, all this was not enough to stop the steady decline in the platform’s popularity, HWSW writes.

According to a recent television quick report published by the National Media and Communications Authority (NMHH), the subscriber base of Antenna Hungária’s pay-TV Always TV Extra service fell by about 12 percent year-on-year last December, from 86,600 households to 76,600 households, making it the largest since last year. recorded a loss, writes professional portal, according to which it is not possible to know how many households still use the free service.

The process is surprising because last year the second digital switchover took place in Antenna Hungária’s service: technology change and band rearrangement took place in ten steps, and a new DVB-T2 HEVC compatible decoder or new card was provided to customers. According to conservative estimates, this cost the service provider at least HUF 500-750 million net at purchase price.

The reason for the dropout of subscribers, according to HWSW, may in part be that Always TV customers had to retune their TV several times due to a poorly scheduled switch. Available free of charge from your service provider

In 2020, there were no significantly more TV subscriptions in Hungary (after 3.572 million at the end of 2019, NMHH estimates last year’s market at 3.593 million). The number of fixed-line subscriptions at the 7 largest service providers increased by 75,000 in one year, and that of digital fixed-line services by roughly 100,000. The advantage of platform-independent market leader Telekom has grown, with 32.4 percent of all subscriptions to the service provider, 28.2 percent to Digi and 18 percent to Vodafone.


Source: Napi.hu by www.napi.hu.

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