ALSO Romania strengthens its collaboration with HP Inc.

ALSO is already one of the top distributors for HP Inc. in many European countries. Based on the success in joint business and the excellent relations between the two companies, HP extended the existing contract of ALSO Romania after the successful entry of the company ALSO on the Romanian market.

The constant improvement of the product and supplier portfolio for its resellers is one of the reasons for the successful development of ALSO in recent years. Given the company’s strong ties to this SME sector, expanding the contract between the two companies will help HP grow in this important market segment.

In order to meet the growing demands of customers, ALSO Romania is currently moving to a new and much larger warehouse. This is part of the company’s growth strategy in Eastern European countries.

Sergiu Lujanschi, Chief Customer Officer al ALSO România:

“We are constantly expanding our ALSO ecosystem and improving our services to support our partners in their profitable growth. The distribution of the most sought after HP products, the fastest delivery we can offer with our new store and the constant evolution of our e-commerce platform are the best proof of this. ”

The partners are already planning the next steps: to develop and implement new solutions, such as devices, PCs, notebooks and printers as a service (DaaS, Smart Printing), thus opening new business opportunities to its customers in Romania.

Mugur Pantaia, Managing Director HP Inc. Romania:

“We are pleased to confirm for Romania the expansion of a solid partnership already confirmed internationally and to explore together with Also Romania the opportunities to develop this partnership locally, by promoting an extremely varied package of HP IT products and solutions.”

ALSO Holding AG (ALSN.SW) (Emmen / Switzerland) is one of the leading technology providers for the ICT industry, currently active in 24 European countries and a total of 90 countries worldwide through PaaS partners. The ALSO ecosystem offers approximately 110,000 resellers of hardware, software and IT services from over 700 vendors in over 1340 product categories. In the spirit of the circular economy, the company offers all services, from supply to recycling, from a single source. The supply division comprises the transactional range of hardware and software. The solutions division supports customers in the development of customized IT solutions. Subscription-based cloud offerings, as well as cybersecurity, virtualization and artificial intelligence platforms, are at the heart of the service industry. The main shareholder is Droege Group, Düsseldorf, Germany.

HP Inc. creates technologies for a better life for anyone, anywhere in the world. Through HP’s portfolio of products and services – PCs, printers, 3D printing services and solutions – HP facilitates amazing experiences.

This press release contains forward-looking statements based on current ALSO management estimates and forecasts. Known and unknown risks, uncertainties and other factors could lead to significant differences between the forward-looking statements made here and the actual development, in particular as regards the group’s results, financial condition and performance. It assumes no responsibility for updating these statements or adapting them to future events or developments.


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