It is time for change within the Renault Group which, after communicating the new industrial plans and the future strategy of the Losanga and Dacia company, relaunches the Alpine brand in a long-term project, based on the creation of 100% sporty models. electric bikes equipped with cutting-edge technologies derived from F1.
In particular, the new Alpine brand will incorporate the already existing sports divisions of the brand including Alpine Cars, Renault Sport Cars, in which about 300 experts work who have led to the creation of models such as the R5 Turbo, the Clio V6 and the Alpine. A110, and Renault Sport Racing, the team of 1,200 people directly involved in motorsport.
3 zero-emission models
Taking advantage of the skills of the aforementioned sports divisions and the platforms and commercial services made available by the Renault Group and the alliance with Nissan and Mitsubishi, Alpine aims to create a 100% electric range that will lead to the creation of 3 new models: a sporty compact based on the CMF-B EV platform, a C-segment sporty crossover based on the Alliance’s CMF-EV platform and the successor of the A110.
The latter will be developed in collaboration with the British car manufacturer Lotus with which the Renault Group has entered into a memorandum of understanding for the study and feasibility of future collaborations. The two companies will thus put on the table the skills, resources and infrastructures to create an innovative, authentic and naturally sporty model. The goal of the French brand is to achieve profitability by 2025, despite the huge investments in F1 and motorsport in general.
The new single-seater in preview
With the F1 world championship almost upon us, Alpine has also shown for the first time the car that will participate in the 2021/2022 championship. A black livery that incorporates particular aesthetic details that recall France and the Alpine brand as underlined by Anthony Villain, Alpine design director: “To give a strong and specific identity to Formula 1, but also to the entire Alpine racing program it is a fact, but also an opportunity “.
“The livery presented today is the first manifestation of the new identity of the Alpine F1 Team. Some structural graphic elements will remain on the livery of the racing cars, while others will evolve. The oversized Alpine emblem and the tricolor graphics are the first strong symbol the identity of the Brand in competitions. The blue, white and red refer to the colors of the French and English flags, a very important fact from our point of view “.
|Compact sports segment B||CMF-B EV|
|100% electric sport crossover segment C||CMF-EV|
|New Alpine A110||Collaboration with Lotus|
The complete video of the presentation:
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