Alpine today announced its plans for long-term development as a Groupe Renault brand dedicated to innovative, and authentic and unique sports cars. The current activities of Alpine, Renault Sport and Renault Sport Racing cars will be merged into one entity under the Alpine brand.
The newly formed Alpine entity will be a “new generation” car brand for demanding, passionate first-time customers, with the racing team announcing today the temporary livery of its first car. It will not be these colors that the team will play in 2021, but it is more of an indication of what we can expect to see at the start of the season.
Alpine’s design director Antony Villain said:
The livery presented today is the first proof of the new identity of the Alpine F1 team. Some of the building blocks will remain in the racing livery, while others will change. The “oversized” Alpine emblem in a tricolor graphics system is the first clear symbol of the brand identity in motorsport. Blue, white and red refer to the colors of the French and British flags, which is very important to us. Many variations on all motorsport assets have not yet been completed.
Alpine’s first car in F1 will be named A521. The A500 element of the name refers to the F1 project (according to Alpine cars the A110, A310 etc.), while the 21 refers to the year in which it will race.
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