Alpine brand will oust Renault Sport even from nameplates – DRIVE

Since 2017, the “Alpine” brand has been sitting with one two-door Alpine A110which, along with the basic Pure version (pictured), has Légende versions, A110S, GT legend and Color Edition. Prices are in the range of 58,000–71,000 euros (5.1–6.3 million rubles). For 2020, 1338-1343 coupes were sold.

Pseudo-sports versions RS Line (The “Renault Sport range”) will be replaced by modifications called the Alpine. Renault CEO Luca de Meo In an interview with Automotive News, “In my experience, dynamic and sporty trims are more popular in the market. I think we need to move in this direction. Thanks to Alpine Line, up to 25-30% of our range will be equipped at the high level where the main money is earned. “

In strategy Renaulution Alpine brand (not to be confused with Alpina) is named the flagship, which is supposed to “unite” two motorsport divisions – RSC (Renault Sport Cars) and RSR (Renault Sport Racing) with the Formula 1 team of the same name. “Alpine will bring three brands together as a next-generation enterprise to transform them into a powerful business with a purely electric lineup,” promises Alpine CEO Laurent Rossi.

Alpine’s upcoming electric cars (from left to right): B-segment hot hatch on the CMF-B EV platform (probably “charged” Renault 5), a sports crossover C-class on the CMF-EV “trolley” (see. Megane eVision), a halo car and successor to the A110 coupe, developed with the help of the firm Lotus (belongs Geely).

In an interview with Auto Express, Luca de Meo, who previously headed SEAT, remarked: “As with the brand Cupra, I will find a common ground between the Alpine brand and some Renault models. Of course, I’m not going to look for her in the vans Kangoo or Space“. Meanwhile, the Dieppe plant is building the A110 with 386 people who are uncertain about the future of the plant. De Meo said it would be inappropriate to use an entire plant for one niche model: “We didn’t know what to do at the end of the A110’s life cycle. There were simply no ideas. Now that Alpine is relaunched, I will find the best solution for the Dieppe plant. “

Returning to the RS Line nameplate, remember and Megane RSwhose career seems to end forever … Badges Alpine to try on a hatchback first Clio RS Line… “We need to end the nostalgia for Alpine and use the brand as an opportunity to project ourselves into the future,” de Meo points out. In saving Cupra, he actually sacrificed Seat. Glamorous Cupra has lost its fighting image and, like steam blowing a whistle, releases the whole sport in decor… Alpine will do the same with the only difference that it cannot absorb Renault. For now, anyway. 2025 looks like a turning point, when Alpine celebrates its 70th anniversary.


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