With “a more contemporary look” and a “more modern wardrobe”, the new Captain Iglo intends to bring back the iconic character present in the brand’s communication for 35 years but “with eyes on the future”. “Captain Iglo will continue to be an ally of the parents, adored by the children, and a guarantor of the quality and freshness of the ingredients. But today he is also a Captain who talks about sustainability ”, describes Inês Teixeira, the brand’s marketing director.
“Most of us grew up with this friendly figure, symbol of delicious and nutritious meals, and today we want to further strengthen this connection with families”, points out the official, reinforcing that “with the new Captain Iglo we reaffirm our commitment to quality and the sustainability of our products ”.
Now starring the Italian actor Riccardo Acerbi, the new Captain Iglo makes his debut in the brand’s communication in Portugal with a campaign under the motto Todos a Bordo, present on television and in digital (Instagram, Facebook and YouTube of the brand). Creativity was left to McCann London.
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