Alfa Romeo celebrates 111 years of history: Arese celebrates

On the occasion of the 111 years of history of Alfa Romeo, a brand founded on 24 June 1910, Arese is ideally tinged with red to celebrate the myth of Italian motoring with four days of events dedicated to all Alfisti.

The event to celebrate Alfa Romeo’s 111 years includes a full calendar of events ranging from history to activities for groups and families, passing through the Formula 1 up to the parades. A special role is played by the Arese Museum which, like every year, welcomes many fans on the days when the anniversary of the foundation of the Casa del Biscione occurs. A temporary exhibition has been prepared in the Museum which, until Sunday, tells the infinite nuances and interpretations of Alfa red, through an evocative roundup of models from different periods and characteristics.

The celebrations for the 111 years of the Arese company are the ideal occasion for an event that the cars of the past with those of the present in the Alfa Romeo list: in these days, in fact, the first buyers who bought Giulia GTA and GTAm collect the first examples of the extraordinary cars produced in an exclusive series of only 500 numbered units.

The lucky owners of the limited edition Giulia GTA and GTAm are accompanied by the Heads of the Brand, Design and Engineering of Alfa Romeo, who illustrate all the details and background of the project. Furthermore, for the first time, they will be able to try the Giulia on the internal track of the Museum and experience the emotions of driving a supercar equipped with 540 HP 2.9 V6 Bi-Turbo engine represents the maximum expression of the brand’s unique ability to combine style and sportiness.

Big party in Arese for the 111 years of Alfa Romeo history.

The initiative follows the one launched in recent days, when Alfa Romeo kicked off the sales of Giulia and Stelvio Web Edition designed specifically for thee-commerce, with exclusive benefits and tailor-made offers. Inside the Museum, moreover, it will be possible to experience live the approach path to the Austrian Grand Prix of the Formula 1 world championship, from free practice to qualifying up to Sunday’s race: all broadcast live on the large screen in the Giulia room.

The surprises, however, do not end there: on the day of free practice there will be an exclusive connection with the Spielberg circuit and the possibility of chatting in live streaming with the two drivers of the team Alfa Romeo Racing Orlen Kimi Raikkonen and Antonio Giovinazzi. The two single-seaters competing in the Formula 1 championship will display the logo created specifically for Alfa’s 111th anniversary over the weekend. During the weekend there will also be two in-depth press conferences on the history of the Alfa brand and many activities for groups and families and initiatives for the Alfa Romeo Clubs.

Source: Virgilio Motori by

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