AIS adjusts its strategy to keep up with the situation Ready for the New Normal era

In a time when humanity is faced with challenges under the test of COVID-19 The ability to adapt as quickly as possible situations is the key to being able to overcome this test. One of the most important aids that play a role is “Technology” Because for this age, technology has become a part of life and has changed the way of life to be different from the original. But the emergence of COVID-19 It is the acceleration that requires people to adapt as quickly as possible in such situations. “New normal or new normal”

Not different from AIS Thailand’s number one telecommunication organization Must adjust under such circumstances as well To create the best service Answer to the needs of customers And provide an impressive experience for users

  • Strengthen digital platforms to create entertainment experiences

Opened the year 2021, AIS therefore creates new experiences for Thai people that are in line with the situation. By celebrating New Year in virtual form “AIS 5G The Future of Virtual Celebration 2021” For the first time, adjust the countdown format to enter the new year from offline to online. Bringing technology that AIS has created, a special show on the AIS PLAY platform, providing a virtual reality experience by viewing in 360 ° through VR (Virtual Reality) technology as if sitting in the atmosphere of a celebration. New Year with the artist The stars that brought the show to watch very heavily It is considered an adjustment in line with the COVID-19 epidemic situation. That still retains the festive atmosphere of the New Year’s celebration but is safe and suitable for the current conditions

From the announcement that AIS will become Digital life Service Provider One thing that is important and AIS is committed to development is Digital platform This will be an important foundation for AIS to expand Develop personalized customer service One of them is a service provider. “Digital Content Platform”

Why is the digital content platform so attractive? According to the Digital Economy Promotion Agency and IMC Institute, the value of Thai digital content and big data in 2018-2019 (animation, games, characters and big data) totaled 31,080 million baht with the Average growth of 11.51%. These figures reflect the potential market of the content market. In particular, the advent of 5G will help promote the growth rate of the digital content market.

With the strength of AIS’s network, 5G service is available on most networks over 1420 MHz. AIS PLAY In response to market growth opportunities In line with changing consumer behavior to watch more and more video streaming platforms. Satisfy consumers with a variety of content All entertainment such as movies, series, cartoons, documentaries, sports. In addition, AIS also offers applications AIS 5G Cloud games That can play over 360 PC and console games in one app. Adding to the power of 5G will make the game play smoothly without lag.

  • Digitalization drive the way of life

Digital shakes the original world. Causing variation in people’s lifestyles Including people’s behavior adapting to the world that is driven by digital In the challenge of COVID-19, ‘technology’ has been cited as an important assistant that drives work Bring the capabilities of technology to adapt to the current situation

For AIS, prepare for the organization with a backup plan to work (Business Continuity Plan or BCP) in the Digital Transformation era. At this point it is very important to enhance the work efficiency of the organization. Allowing employees to work from anywhere during COVID-19 Strengthening the ICT structure of the company, strengthening the work system, supporting information on the cloud, using a VPN system, connecting the network of the office Connect applications within the organization to be able to use continuously. Internet Bandwidth can be adjusted speed according to the needs. Virtual workspace simulates the workspace. Regardless of the area, it can work like an office, etc. So that AIS work is possible without interruption. Ready to serve AIS customers at any time without interruption.

  • Become a digital life service provider Ready to drive 5G

Under the intention of AIS to become a digital life service provider, it accelerates the development of business strength. In providing digital services with a precise point Driving and developing, seeking new channels to provide services that meet the needs of users. AIS is driving digital services. Covers both general and corporate customers in 5 areas: Mobile Money, Video Platform (VDO Platform), Enterprise Cloud (Business Cloud), Device Interconnection (IoT) and other platform services.

With the idea that “First, take care of your heart, give your digital life” Add online service channels (Online Channel) through websites and applications. myAIS Enabling customers to receive AIS services by themselves Without needing to come to the service center Corresponds to the time when COVID-19 Spreading This reduces the risk for customers, no need to visit the service center. However, when customers face problems with the service. In addition to contacting Call Center 1175, AIS also has a channel. Ask Aunjai That combines Artificial Intelligence (AI) technology, chatbot, and Smart Knowledge Base to answer questions for AIS users to be at ease when encountering problems caused by use The number of Ask Aunjai users has increased three times compared to 2019, and AIS is also committed to driving the my AIS application as the number one Everyday Application.

In an era where everyone has to change their daily lifestyle, AIS creates a phenomenon that organizes events AIS 5G Thailand Virtual Expo By carrying IT products Lifestyle products, fashion, furniture, food from SME entrepreneurs and 500 different stores, 24 hours shopping, safe shopping Confident, not risking disease Open a new experience of online shopping in a virtual (Virtual) 360-degree view as if walking to buy real products at the Expo, organized for 5 days, with more than 9.7 hundred thousand visitors from all over the country. Showing the possibilities of new trade shows

Amid the changing world situations, AIS is ready to adapt. Change the organization quickly to be ready to support in every situation. Develop customer service channels Meet the needs to make you live more life


Source: ประชาชาติธุรกิจ by www.prachachat.net.

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