Apple maintained its leadership position in the wireless headphone market in 2020, according to a new report. The AirPods model accounts for over a quarter of all shipments.
According to Counterpoint Research, in Q3 2020, AirPods shipments accounted for 29% in the TWS headphone category, and Apple Watch 28% in the smartwatch category. When it comes to the wearable market, Apple consistently outpaces the competition despite its higher cost.
Nonetheless, budget proposals still show a lot of potential: Xiaomi has established itself in second place in the ranking with a market share of 13%. Counterpoint Research expects the wireless headphone industry to grow 83% this year to 238 million. This is due to the lack of headphone jacks, as well as the removal of headsets from the bundle of flagship devices. Last year, this trend was set by Apple, this decision has already been followed by Samsung and Xiaomi.
Counterpoint believes the global health crisis has boosted consumer interest in health and fitness, which is likely to fuel the growth of the smartwatch market.
Source: iGuides.ru by www.iguides.ru.
*The article has been translated based on the content of iGuides.ru by www.iguides.ru. If there is any problem regarding the content, copyright, please leave a report below the article. We will try to process as quickly as possible to protect the rights of the author. Thank you very much!
*We just want readers to access information more quickly and easily with other multilingual content, instead of information only available in a certain language.
*We always respect the copyright of the content of the author and always include the original link of the source article.If the author disagrees, just leave the report below the article, the article will be edited or deleted at the request of the author. Thanks very much! Best regards!