AirPods continue to dominate the wireless headphone market

Apple maintained its leadership position in the wireless headphone market in 2020, according to a new report. The AirPods model accounts for over a quarter of all shipments.

According to Counterpoint Research, in Q3 2020, AirPods shipments accounted for 29% in the TWS headphone category, and Apple Watch 28% in the smartwatch category. When it comes to the wearable market, Apple consistently outpaces the competition despite its higher cost.

Wearable electronics

Nonetheless, budget proposals still show a lot of potential: Xiaomi has established itself in second place in the ranking with a market share of 13%. Counterpoint Research expects the wireless headphone industry to grow 83% this year to 238 million. This is due to the lack of headphone jacks, as well as the removal of headsets from the bundle of flagship devices. Last year, this trend was set by Apple, this decision has already been followed by Samsung and Xiaomi.

Counterpoint believes the global health crisis has boosted consumer interest in health and fitness, which is likely to fuel the growth of the smartwatch market.

And following the results of yesterday’s presentation of Samsung Galaxy Unpacked, we are holding a small poll, how do you like the S21 model range – go to link and answer.

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