Virtual influencers sometimes have several million followers on Instagram and Co. But now the computer-generated characters are also taking over the music industry.
The charts are dominated by artists who are successful with their music. Often, however, these are ultimately a marketing product that the respective artist simply gives in their face. The concept and the music are created by others. This explains Anthony Martini, Co-founder of Factory New, the publisher Mashable across from. He has some virtual musicians “under contract”:
The things that are happening in this virtual musician world right now are not really different from anything that’s been happening in the music business or entertainment in general for ages really. […] [T] he pretty face was put there as the image and you have the songwriters and people behind it that were crafting the marketing.de/lexikon/definition-content”>content, except it was a human that was the front facing image to the fans. Look at any song in the charts. There’s multiple writers, multiple producers, all sorts of marketing that goes into it. What’s really real?
Virtual Artists, true followers
In any case, that is real virtual influencers sometimes have several million followers. They can mainly be found in the beauty and fashion sectors, but they are now also conquering the music scene. One of them is the first virtual rapper, FNMeka. His three previous songs have been heard together almost 200,000 times on Spotify, and he has over nine million followers on TikTok. There the artist shares funny videos and lives the cliché rapper lifestyle.
Virtual artists have a distinct advantage, Martini jokes, they would never miss a flight and could even be in several places at the same time. The possibilities are hardly limited. This is also evident from the content that is posted on the TikTok account. In the videos that have been viewed millions of times, FNMeka rarely shows really realistic scenarios. This means that performances by the artists should turn into spectacles, similar to formats in the popular game Fortnite have already shown.
Art from the computer: is that still a long way off?
Each of the virtual artists is unique – and not limited to the human form. Artists in the shape of a rabbit or dragon also make music on the label. Whether the virtual musicians will be able to establish themselves in the long term is still in the stars. After all, the success of these often depends on their authenticity and the ability to identify with them – doesn’t it? Art figures like Lady Gaga or the music producer Marshmello, who always appears with a mask, have always had a large fan base. That normal people are behind it is secondary. The created personality succeeds. AI musicians shouldn’t differ much in this regard.
Source: OnlineMarketing.de by onlinemarketing.de.
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