Aftermath of boycott… Consumers who delete the Coupang app

“This time, I switched from Coupang to another app (application).”

The office worker Lee Min-seok (37) and his wife started using the L Shopping app after deleting the Coupang app they had been using every time they shop for three years. The reason is that we are disappointed with Coupang’s insufficient response to the recent fire incident at Coupang’s logistics center. “After consulting with my wife, I decided to purchase something from a company that fulfills its social responsibilities,” Lee explained. Recently, it was found that Coupang’s app users have decreased. It is interpreted as the aftermath of a boycott that was triggered by a fire at a large distribution center.

According to Mobile Index, a data analysis company on the 7th, the average daily users (DAU) of the Coupang app in the third week of last month (June 18-24) was 8.3 million, down 7% from 8.94 million the previous week (June 11-17). . That is, 640,000 users evaporated within a week.

In addition, the total number of mobile devices that installed the Coupang app last month was 26,238,808, down 1.3% (350,000) from the previous month (26,58,389). In particular, only Coupang decreased last month, when all e-commerce companies’ apps grew.

The number of devices installed with Lotte ON last month was 3.5 million, up 4% from the previous month (3.36 million). Market Kurly also increased by 30,000 units from 4.95 million units to 4.98 million units.

The e-commerce industry sees this decrease in Coupang use as the effect of the boycott. A fire broke out at the Coupang Deokpyeong Logistics Center on the 17th of last month, killing one firefighter, and since then, various suspicions have been raised, such as the malfunction of the sprinkler at the beginning of the fire, and the Coupang boycott began mainly online.

In addition, the news that Chairman Kim Beom-seok was resigning as a registered director of a domestic corporation overlapped and pointed out that he was trying to ‘evade responsibility’. Coupang said that Chairman Kim resigned at the end of May this year and started to evolve, but the controversy continues as the issue of overworked workers in Coupang also overlaps.

[ⓒ 세계일보 & Segye.com, 무단전재 및 재배포 금지]


Source: 경제 by www.segye.com.

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