After Uncle Ben – now Aunt Jemima also smokes

Published 12 February 2021 at 07.11

In the autumn came the news that the 70-year-old brand Uncle Bens was abolished by the American food producer Mars.

The background was the Black lives matter riots and accusations that the image of the black Uncle Ben was racist.

Now a similar brand is facing the same fate. This is 130-year-old Aunt Jemima, an American brand that has been used for pancake mixes, syrups and breakfast products.

Owner Pepsico states that it “admits that Aunt Jemima’s descent is based on a racial stereotype”, writes NBC News. The big company promises cure and improvement, and to further intensify its fight against so-called racism.

The brand’s new name will be Pearl Milling Company.

Source: Fria Tider by

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