After the criticisms, Tesla reduces the price of the upgrade to Full Self-Driving

The arrival of Full Self-Driving, albeit in the form of a subscription service, changed a lot in Tesla’s universe. Many drivers realized at that moment that after all, and contrary to expectations, their electric cars could not use it.

Even with the reason presented and explained to customers, Tesla did not get rid of harsh criticism. To respond to this situation, the brand decided to take a firm stand and reduced the price of the necessary upgrade. Many still don’t consider it enough.


Tesla’s plans are clear when it comes to autonomous driving. The brand wants to use the hardware that is present in their cars and give users the necessary technology to make their Full Self-Driving a success.

To help extend this visibility, Tesla presented at the end of last week a new model for its service. Full Self-Driving can now also be subscribed as a monthly service at a cost of $199.

For this, the brand’s electric cars need to have what is called Hardware 3.0, something that many thought they had, as the brand had indicated. The truth is that many have now discovered that they will need to pay 1500 dollars for the necessary upgrade.

This reality led many to criticize Tesla, as the brand had stated that this would be a present hardware. The brand ended up taking a position now and changed the price of this update. According to what you can see in the brand’s app, it went from 1500 dollars to 1000 dollars.

Customers who have already scheduled the installation of this upgrade seem to be covered by this discount, which will be applied later. Interestingly, a recent review of this hardware, revealed that its production cost is only $190, keeping development and research costs out of it.

Even with this reduction, there are still many customers who consider themselves cheated. The general opinion is that Tesla should convert this upgrade cost into monthly fees for Full Self-Driving, thus returning the amount invested to its customers.


Source: Pplware by pplware.sapo.pt.

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