Advertising on e-commerce sites in the US has grown by almost 50%!

WORLD – The pandemic has accelerated advertising on e-commerce sites in the US by 49.8%, according to eMarketer data.

On the eve of the COVID-19 lockdown, e-sales were already increasing, and spending on digital and mobile ads grew even faster. Towards the end of 2020, ads on e-commerce sites accounted for about 12% of U.S. spending on digital ads, compared to 9% in 2019.

eMarketer has now revised its estimates regarding spending on ads on e-commerce sites for 2020 from $ 17.37 billion to $ 18.72 billion in light of last year’s strong performance.

They originally forecast growth of 38.8% for advertising through e-commerce sites, but it almost reached 50% in 2020.

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Source: PORTAL by marketingmreza.rs.

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