WORLD – The pandemic has accelerated advertising on e-commerce sites in the US by 49.8%, according to eMarketer data.
On the eve of the COVID-19 lockdown, e-sales were already increasing, and spending on digital and mobile ads grew even faster. Towards the end of 2020, ads on e-commerce sites accounted for about 12% of U.S. spending on digital ads, compared to 9% in 2019.
eMarketer has now revised its estimates regarding spending on ads on e-commerce sites for 2020 from $ 17.37 billion to $ 18.72 billion in light of last year’s strong performance.
They originally forecast growth of 38.8% for advertising through e-commerce sites, but it almost reached 50% in 2020.
Text published by: Date:
Source: PORTAL by marketingmreza.rs.
*The article has been translated based on the content of PORTAL by marketingmreza.rs. If there is any problem regarding the content, copyright, please leave a report below the article. We will try to process as quickly as possible to protect the rights of the author. Thank you very much!
*We just want readers to access information more quickly and easily with other multilingual content, instead of information only available in a certain language.
*We always respect the copyright of the content of the author and always include the original link of the source article.If the author disagrees, just leave the report below the article, the article will be edited or deleted at the request of the author. Thanks very much! Best regards!