WORLD – The “Advertising Match” Super Bowl LVI started early this year. As can be heard from the American media, almost all commercial minutes were sold out even before the NFL season even began. Of course, the last seconds of ad space are usually the hardest to get.
As demand escalates, so does the price of advertising in the Super Bowl. NBC is asking as much as $ 6.5 million for a 30-second video, compared to $ 5.6 million asked by CBS in 2021.
This significant increase in the price of ads comes after the turbulent season last year. For many brands, last year’s uncertainty over COVID-19 has caused many brands to be late in buying and producing commercials for America’s most popular game. Some brands did not even manage to broadcast their commercials, and they were replaced by a large number of advertisers who participated in the Super Bowl for the first time.
With most of the ad space already reserved, brands are already starting to reveal their plans for Super Bowl commercials. Brands that have confirmed their participation in the Super Bowl are, among others, Avocados From Mexico, Booking.com, DraftKings, Frito-Lay, General Motors, Google, Nissan, Pringles, Meta, Taco Bell and many others.
This year’s Super Bowl will be held Feb. 13 on NBC.
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Source: PORTAL by marketingmreza.rs.
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